Golden Rule #3

Bloggers start blogging for many different reasons. Some use their blog as therapy; they do not care if anyone is reading their blog. Many are surprised when they find out people are reading their blogs. There are others who start off with the idea of having a large readership. Of course, there is the commercial blogger out to earn an income from their blog.

Most blog software has the ability to have comments. It’s become a standard. I mentioned before that I don’t think a blog is a “blog” unless there are comments; otherwise it’s a website. Websites have the ability to initiate a conversation. Blogs have the ability to initiate and allowing users to participate in the conversation. To me, websites evolved into blogs. Blogs have evolved from having plain text to media. See the pattern?

If readers are commenting on the site, attempting to hold a conversation, why isn’t the blogger participating? From a reader standpoint, the equivalent is talking to a brick wall. In fairness some bloggers respond via email and I admit I used to do this as well. Then I realized the stupidity of doing it. If a reader leaves a comment, and I respond via email – no one else can see the conversation and participate. Perhaps my comment would encourage the reader to respond again or someone else to add their thoughts to the conversation. On my sites, the more I interact the more participation I receive.

My blogs are a bit deceiving because a lot of my interaction happens behind the scenes via email. I love this because it is a one on one conversation with my readers. Note the difference between receiving email from a reader and the reader posting a comment. If a reader posts a comment on my site I will respond in the method they chose to communicate – comments. If the reader sends me an email then I will respond accordingly. Many readers do not want to publicly participate in a conversation and I respect that.

For those that really do not want to interact with your readers, do everyone a favor and disable your comments. A one-way conversation is a website. There is nothing wrong with a website and in many cases a website is the better route. Remember websites initiate a conversation, planting the seed. A news site is a perfect example of this. They post a story; bloggers pick it up and run with it, initiating many conversations. If there isn’t going to be a two-way conversation, make it clear: disable comments so you’re readers aren’t deceived on the true intent of the site.

Deceived…I smell another rule coming on…

Related posts:

  1. Tyme’s 6 Golden Rules
  2. Why blogs have to have comments
  3. Golden Rule #1: Enjoy blogging. When it stops being fun, stop.
  4. My Thoughts: Robert’s statement on embarrassing yourself
  5. Blogging vs. journal - the real deal

12 Responses

    1. Denise Says:

      I don’t like it when bloggers respond by email. I didn’t give them permission to contact me. Like I need more email.

      Posted on May 22nd, 2006 at 12:50 pm

    2. BDavis Says:

      I don’t understand that either. I feel like I’m throwing ideas out in the wind or something.

      Posted on May 22nd, 2006 at 12:51 pm

    3. Rafael Says:

      What about the site that doesn’t get any comments? Is there something they can do to get more comments? I see that ALOT - stories with no comments.

      Posted on May 22nd, 2006 at 1:23 pm

    4. Jenni Says:

      Not like the blogger has to respond to each one. Saying something is better than saying nothing.

      Posted on May 22nd, 2006 at 1:47 pm

    5. Ian Daniels Says:

      If the blogger is going to comment, I think there should be a distinction between their comment and readers. Tyme, I realize you just launched the site but I hope you add that. Otherwise it’s possible for a casual reader to realize.

      Posted on May 22nd, 2006 at 1:57 pm

    6. Marshall Says:

      The distinction makes a big difference. Sometimes I look for that then go back and read.

      Posted on May 22nd, 2006 at 2:25 pm

    7. Charlotte Says:

      Sometimes I forget to come back. I started subscribing to comment feeds but most blogs don’t have that option.

      Posted on May 22nd, 2006 at 5:56 pm

    8. Ian Daniels Says:

      Managing comments in my RSS readers is confusing because all the comments regardless of what they relate to all merge together.

      Posted on May 22nd, 2006 at 6:15 pm

    9. Felicia Says:

      Don’t bloggers tend to copy-cat each other? If a new blogger sees one of their favorite sites not answering comments, they copy the behavior.

      Posted on May 22nd, 2006 at 6:44 pm

    10. Aaron Says:

      Felicia, they do seem to copy-cat each other but commenting is not something that should be copied. The WIN sites are great for having a lot of comments but no responses from the bloggers.

      Posted on May 22nd, 2006 at 8:16 pm

    11. Bonita Says:

      Most bloggers do it for fun, not the money right? They might not realize the affect of not responding to comments. Seems like emailing responses would be much more time consuming.

      Posted on May 22nd, 2006 at 11:59 pm

    12. Ian Daniels Says:

      Blogging about one’s personal life then transitioning must have some headaches. Funny, in my experience personal bloggers are better at responding than commerical.

      Posted on May 24th, 2006 at 7:37 pm