Improving Product or Service Launches
One of the fun parts of starting a new product or service is the launch. A surprising number of companies blow their launch by not being prepared.
One of the fun parts of starting a new product or service is the launch. A surprising number of companies blow their launch by not being prepared.
WCG (WorldCyberGames) is a large gaming organization with a website loaded with information. Managing a large website is not easy and the WCG site has a trait many large websites have: the site is over-complicated to the point the information is not displayed efficiently.
List entries are very popular. “Top 10 Ways to…” or “5 Reasons Why You Should…” type titles are recommended for submitting to different sites like Digg or Reddit because the title grabs the reader’s attention. That’s great, you have the reader’s attention and the person clicks on the link. Then what?
People start new businesses everyday. Online ventures are easy and cheap to start. Cheap many times translates to “I don’t have to put a lot of thought into this”. Let’s be real, ok? When the internet was more expensive to access people thought out their plans more before hopping online. The by the minute access [...]
I wrote a rhyme the other day about personal brands. As I said in the article personal branding was in debate at the time: does personal brands exist? Some said no, it was solely for companies. Others said yes because of blogging. I have a simple stance about brands. A brand means someone recognizes a [...]