Must be nice, sitting on a throne throwing stones at everyone. I’m talking about Uncov. It’s been noted they have a start-up they are not tagging as Web 2.0 called Persai (gotta start distancing yourself from the Web 2.0 term, remember?). What is Persai? Who knows? At first I thought it was a killer [...]
Am I the only one who is not excited about Yahoo’s new move: enhanced behavioral targeting for ads?
For instance, a person who searches for information on cars is likely to be sent an auto ad, Coleman said.
Traditionally, Yahoo’s advertising targeting have focused on customer demographics or geographic location instead of behavior.
Advertisers will pay more for [...]
Filed under: Tyme Said, advertising, users, yahoo
