Tyme Said

Normally I would post this at Not Too Geeky but what I want to write about is specifically about bloggers. Do I think Apple is switching to Intel, yes. That’s not my point though.

Note that this news wasn’t found out via rumor sites (blogs). The Wall Street Journal wrote about it in May and News.com slam dunked everyone on Friday posting that it was a done deal. Robert Scoble posted on his site that he was able to confirm it was true. Of course this all happened right in time for Apple’s Developer Conference.

I think Apple is sending a message. Respect their NDA’s, don’t try to scoop and they will provide exclusives. Get the scoop from someone breaking an NDA and they will sue you, endlessly. I don’t believe in coincidence but isn’t it odd that cNet got this scoop right after complaining about the injustice about how traditional news sites have to follow an NDA and bloggers don’t - so venders need to work with the press more?

If vendors worked with the press more things wouldn’t have to get this ugly. Of course Apple has a lot to learn about publicity obviously. Look at their press release page. They offer an RSS feed but it’s a headline only feed. That makes no sense to me. It completely defeats the purpose of getting the information out quickly and efficiently. Why must Apple make things so difficult?

If I’m right then perhaps Apple is attemting to be more media friendly. I hope that’s the case because that’s a win/win situation for everyone.

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